Why Store Bought Juice is Sugar in Disguise

So many parents, adults, and teens are fooled by Juice Labels.  It’s hard not to fall for the Shiny Labels:

  • 1-2 servings of fruits and veggies per can or serving
  • no added sugar
  • 100% real juice
  • organic
  • sounds healthy right? Sold!

WAAAAIT two tics …….

Here is what happens to store bought juice.

  1. fruits and veggies are squeezed into a giant vat removing all fiber
  2. the juice in vats is heated at high temperatures to kill bacteria per FDA recommendations
  3. this is called pasteurization
  4. once anything is boiled for a long period of time, it looses its vitamins, minerals, and antioxidants
  5. the leftover is SUGAR.

The following are the outcomes from the clever advertisement of the Juice Companies:

  • kids in day care are served sugar in a glass,
  • kids lunch boxes contain sugar in a box with a straw,
  • teens drink cans of sugar masked as fruits and/or veggies
  • parents provide their children with liquid sugar, thinking it’s fruits and veggies.

Possible counterarguments:

  • On MyPlate.gov it states that a glass of juice is considered a serving for fruit or veggies.  It does not specify home made juice.  Riiiiiiight.  I would also like to add that the US Government considers pizza sauce a serving of vegetables. Alrighty then!!  I rest my case!
  • But there will be so much whining in the house.  Stop buying juice and the whining goes away in 2-3 days.  If it’s not in the house, kids will lose interest in futile whining.  If you hide it and they find it, well good luck with that one!
  • But the kids get calcium and vitamin D from the OJ.  Great, squeeze oranges and give them a drop of Carlson’s Vitamin D drop (no taste, no smell, no color, no sugar).  There is no need for a side of 12 packets of sugar with their vitamins.

It’s OK:

  • To buy Raw, Unpasteurized Juice
  • To make Home Made Juice – this is FABULOUS!!!!!!
  • To read the ingredient labels on all foods
  • To slowly dilute the juice over time until the result is a splash of juice in water
  • Infuse your water with fruits and herbs
  • Drink coconut water.  Here is a great review by the FoodBabe on How to choose the right coconut water
  • Buy a juicer:  Juicer buying guide



It’s Not OK:

  • To believe the claims on the front of the box or bottles
  • Buy Roaring Waters thinking its water.  This is sugar and water in a box – again fabulous advertisement.
  • Buy juice because it has an Organic Label. This is organic sugar in a box.  It still has to be pasteurised. AKA boiled to death.
  • Buy juices because they claim less sugar.  I guess they dilute the sugar.


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